How Social Media Benefits Your Business
Social Media is one place where that most of your prospects spends their free time in. You should never underestimate the power of marketing through social media such as Facebook, Instagram, Twitter, Snapchat or LinkedIn. The whole idea of marketing through social media is to increase the reach, build brand recognition, increase public trustworthiness and easily connect with the customers.
Here are few of the benefits that you can gain through social media for your business:
Increased Sales with Lower Marketing Cost
Social media helps your brand grow reach great heights, but slowly. The brand awareness in public is very important to grow sales. Unlike google ads which is best for need based lead generation, social media is something that increases your sales gradually but very effectively and in a cost effective manner.
Statistics show that the companies who spend heavily on google ads needs to continue spending the same or more money based on keyword competition which turns out to be basically – whoever has more money to bet gets rank 1. On the other hand, companies who use social media as their primary marketing tool needs to spend lower budget on marketing with increased sales growth as their brand presence becomes stronger.
When was the last time you saw google ads for Reebok or Nike? You see, they are the authority brands in their niche. They don’t need google ads anymore. They have created their brand presence and social media is something that really helps you to build your brand.
Creates Free Brand Ambassadors
Each time when you create a loyal customer, he or she automatically becomes your brand ambassador. This person who is happy with your product or service is most likely to recommend your service/product by sharing/linking/recommending your social media page to peer groups which is very powerful. After all its free!
Builds Relationships with Customers and Get Repeated Sales
You build an emotional relationship with your customer when they follow or like your page. The reason is whenever something is posted on your social media page, the user gets a notification. If the customer was happy about the past results, the most likely response by the customer would be to click on that notification to see the latest update. This gives a chance to make the customer be in touch with you always without getting in personal conversations. Imagine the power social media platforms give you to grow your business.
Provides Easy to Track Results
Unlike traditional marketing, social media marketing gives you the ability to see the data with compete transparency. You should always choose your marketing agency that gives you weekly reports. This is very crucial because, this gives you complete control over your marketing budget spent and the potential to optimize the marketing strategies.
How Digital Marketing can help you to grow Sales
With the rapid increase of internet users, digital marketing has become the most powerful method to improve sales. Below are the steps to implement if you have not considered marketing or advertising digitally.
Step -1 -> Get a professional looking website
A business without a professional website looks bad. A good looking website elevates the look and feel of your business in the eyes of the public. The website also acts as a tool to bring visitors further down to your sales pipeline and helps visitors to take some actions from the website like – contact you or download a free eBook. You may also collect emails from your customers by offering you something in return. In order to get visitors for your website, you need Search Engine Optimization (SEO). This enables your website to rank higher in google search results and gives a better chance for your prospects to click on the website when they search something.
Step -2 -> Develop your Business Pages in Social Media
In this era where 90% marketing is done digitally, you should have your business pages setup in social media platforms. This ensures that your company is open to healthy discussion and offers support to the customers. It also gives a feel that the company is highly reputed as the discussion happens openly. Also you should post interesting articles and creative posts in to your business page that serves as advertisement for your business indirectly. One of the best strategies to use the social media business page is to use that as a customer support.
Step -3 -> Blogging
Blogging still remains as one of the powerful tools to create back links to your website. Create interesting blogs that people want to read and put your website’s link in them. This can increase your website traffic easily.
Step -4 -> Paid online advertisements
All social media platforms enable the business pages to run paid advertisements. You should make use of this feature. The social media platforms like Facebook, Instagram, LinkedIn etc. all have this. They have chunks of data of users based on age, profession, browsing habits, demography, interests etc. that you may make use of. Social media platform advertisement is very cheap and it can reap you benefits in the long run. Also paid Advertisements through social media also helps your Brand to stand out from your competitors. Eventually, people check your website or social media page and again adds to the web traffic.
It would be best to link the advertisements to a customized lead page. A customized lead page is where your customer lands on after clicking your advertisement. Imagine you are a customer. You saw a great shoe that looks dark blue and has a black sole. You really liked it and clicked on it planning to check it out and maybe buy it. Unfortunately, the link led you to their homepage where there were 100’s of other shoes and you couldn’t find it. You bounce off that crappy website. Boom! Lost a sale. This is why lead pages are important. A lead page would offer a customer some discount or a benefit and has to match the advertisement he clicked on. This increases your chances of conversion by 60%.
Advertising through google also pays off well. But it wouldn’t do anything for growing your Brand. The advertisement is mostly a need based requirement and its mostly text ads. So if someone is having a particular requirement, he would google it immediately. If he thinks that he can get an immediate solution by clicking your ad, there is a higher chance to click it. Its costlier than social media and is mostly need based. You need an expert to create your advertisement who is typically skilled in image and video editing with a creative mindset and you will need a digital marketing expert to run and optimize your advertisement campaigns through social media. Typically, most digital marketing companies offer this services as a package. It’s better to go with the ones that are genuine and is ready to offer you a free trial confidently.
Conclusion- For Brand Building and getting lots of repetitive customers, you should always go for Social Media Advertising and for typical need based advertisement – opt for Google Ads.
Step -5 -> Email Marketing
Email marketing is one of the best methods to ensure that your customers come back to you for more purchases. Remember we talked about lead pages that collects emails? These emails are categorized according to the customer’s typically need mindset. And later, with the click of a button, you can provide some offers or discounts as a loyalty for your customers. This method is still considered as the best one to retain customers.
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