Famous Quotes About Marketing & Advertising
Here are some inspiring quotes from marketing & advertising experts. Its amazing just how much wisdom we can freely absorb from the great minds of the marketing and advertising world. While it would take many lifetimes to learn what the Ogilvy’s, De Bono’s, and Bernbach’s of this world knew, we can become substantially better marketers by heeding their wise words of advice.
On the reality of advertising & marketing
“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis
“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage
“The only people who care about advertising are the people who work in advertising”
– George Parker
On Being Different & Breaking The Rules
“By definition, remarkable things get remarked upon” – Seth Godin
“Rules are what the artist breaks; the memorable never emerged from a formula”
– Bill Bernbach
“In advertising, not to be different is virtually suicidal” – Bill Bernbach
On Being Ethical
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine”
– David Ogilvy
“Advertising is only evil when it advertises evil things.” – David Ogivly
On Product Quality
“If dogs don’t like your dog food, the packaging doesn’t matter” – Stephen Denny
“Don’t find customers for your product. Find products for your customers” – Seth Godin.
“Give them quality. That’s the best kind of advertising.” – Milton Hershey
On Simplicity
“Simplicity is the ultimate sophistication.” — Leonardo Da Vinci
“Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett
“If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einstein
On knowing your audience
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
On Creativity
“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.”
– Leo Burnett
“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott
“Creativity without strategy is called art, creative with strategy is called advertising”
– Prof. Jef L. Richards
On Communication & Sharing
“Think like a wise man but communicate in the language of the people” – William Butler Yeats
“In our factory, we make lipstick. In our advertising, we sell hope.”
-Peter Nivio Zarlenga
“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”
– David Ogilvy
“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett
“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust – Malorie Lucich, Facebook
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
“People spend money when and where they feel good” – Walt Disney
On Building a Brand
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy
On the importance of advertising & marketing
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
How B2B companies should use Social Media Marketing
Its true that a lot of B2B companies lag at social media marketing. Some of them think that social media marketing may not benefit them as the product/services that they offer are not of interest to the common people. The fact is, the decision makers for B2B companies are in social media and are pretty active than common folks out there.
Here are five pro tips that may change your B2B marketing game
Project the boring product or service in a colorful way
Every company, mmm at least 90% or more B2B can be made colorful. For that you need to be a little creative. This is where creative marketing agencies shine. For example, think that you have a product which is a an AI based automatic temperature controller for air conditioners. If you market it in social media showcasing it is as a ‘AI based temperature controller’ , there is no way that you are going to build a brand out there. That’s insane.
The idea is to find an un-boring angle to the product or service. Perhaps, an advertisement showing an auto adjustment of temperature when the person cuddles down on a sofa or auto-adjustment in airflow when more people get in the room etc. would make bigger impacts on the CXO level decision makers of the company when they see this stuff on social media rather. Now, that’s a creative ad.
Add a human touch to everything
- Always using first person voice when creating posts in social media.
- Using a real person for customer service than a chat-bot. Now you get why amazon is so successful?
- Using real people with their names in customer service.
- Updating social media with good stuffs others like to read and not just posting company updates.
Social Media Movement
B2B companies think social media as a platform to update their status or important events. This is a wrong way to use social media page. Digital Marketing should create a Social Media Movement, shaping the brand’s voice while expanding their reach. Its not the status update, it is the entire identity creation.
Understand that Essence of Social Media Marketing
Social Media Marketing is not a place to create leads directly. Use social media for brand awareness and leads will follow automatically. First, the company should aim for presence rather than focusing on generating leads.
Lead generation ads in google are for needy companies. Do you think your brand deserves that spot? Just become the authority in your domain and leads will follow you automatically.
Hire an expert instead of multi-tasking someone from In-house.
The biggest mistake B2B companies does is they assign someone from in-house to do the digital marketing and this not just simply reduces his/her ability to concentrate in the primary task, the quality of work will not be great. Let’s accept it, B2B social media marketing is tough and needs a lot of creativity. It would be much better if a creative digital marketing agency is hired to do the same for you. Book a free consultation with us by clicking here.
