How B2B companies should use Social Media Marketing
Its true that a lot of B2B companies lag at social media marketing. Some of them think that social media marketing may not benefit them as the product/services that they offer are not of interest to the common people. The fact is, the decision makers for B2B companies are in social media and are pretty active than common folks out there.
Here are five pro tips that may change your B2B marketing game
Project the boring product or service in a colorful way
Every company, mmm at least 90% or more B2B can be made colorful. For that you need to be a little creative. This is where creative marketing agencies shine. For example, think that you have a product which is a an AI based automatic temperature controller for air conditioners. If you market it in social media showcasing it is as a ‘AI based temperature controller’ , there is no way that you are going to build a brand out there. That’s insane.
The idea is to find an un-boring angle to the product or service. Perhaps, an advertisement showing an auto adjustment of temperature when the person cuddles down on a sofa or auto-adjustment in airflow when more people get in the room etc. would make bigger impacts on the CXO level decision makers of the company when they see this stuff on social media rather. Now, that’s a creative ad.
Add a human touch to everything
- Always using first person voice when creating posts in social media.
- Using a real person for customer service than a chat-bot. Now you get why amazon is so successful?
- Using real people with their names in customer service.
- Updating social media with good stuffs others like to read and not just posting company updates.
Social Media Movement
B2B companies think social media as a platform to update their status or important events. This is a wrong way to use social media page. Digital Marketing should create a Social Media Movement, shaping the brand’s voice while expanding their reach. Its not the status update, it is the entire identity creation.
Understand that Essence of Social Media Marketing
Social Media Marketing is not a place to create leads directly. Use social media for brand awareness and leads will follow automatically. First, the company should aim for presence rather than focusing on generating leads.
Lead generation ads in google are for needy companies. Do you think your brand deserves that spot? Just become the authority in your domain and leads will follow you automatically.
Hire an expert instead of multi-tasking someone from In-house.
The biggest mistake B2B companies does is they assign someone from in-house to do the digital marketing and this not just simply reduces his/her ability to concentrate in the primary task, the quality of work will not be great. Let’s accept it, B2B social media marketing is tough and needs a lot of creativity. It would be much better if a creative digital marketing agency is hired to do the same for you. Book a free consultation with us by clicking here.
