With the rapid increase of internet users, digital marketing has become the most powerful method to improve sales. Below are the steps to implement if you have not considered marketing or advertising digitally.
Step -1 -> Get a professional looking website
A business without a professional website looks bad. A good looking website elevates the look and feel of your business in the eyes of the public. The website also acts as a tool to bring visitors further down to your sales pipeline and helps visitors to take some actions from the website like – contact you or download a free eBook. You may also collect emails from your customers by offering you something in return. In order to get visitors for your website, you need Search Engine Optimization (SEO). This enables your website to rank higher in google search results and gives a better chance for your prospects to click on the website when they search something.
Step -2 -> Develop your Business Pages in Social Media
In this era where 90% marketing is done digitally, you should have your business pages setup in social media platforms. This ensures that your company is open to healthy discussion and offers support to the customers. It also gives a feel that the company is highly reputed as the discussion happens openly. Also you should post interesting articles and creative posts in to your business page that serves as advertisement for your business indirectly. One of the best strategies to use the social media business page is to use that as a customer support.
Step -3 -> Blogging
Blogging still remains as one of the powerful tools to create back links to your website. Create interesting blogs that people want to read and put your website’s link in them. This can increase your website traffic easily.
Step -4 -> Paid online advertisements
All social media platforms enable the business pages to run paid advertisements. You should make use of this feature. The social media platforms like Facebook, Instagram, LinkedIn etc. all have this. They have chunks of data of users based on age, profession, browsing habits, demography, interests etc. that you may make use of. Social media platform advertisement is very cheap and it can reap you benefits in the long run. Also paid Advertisements through social media also helps your Brand to stand out from your competitors. Eventually, people check your website or social media page and again adds to the web traffic.
It would be best to link the advertisements to a customized lead page. A customized lead page is where your customer lands on after clicking your advertisement. Imagine you are a customer. You saw a great shoe that looks dark blue and has a black sole. You really liked it and clicked on it planning to check it out and maybe buy it. Unfortunately, the link led you to their homepage where there were 100’s of other shoes and you couldn’t find it. You bounce off that crappy website. Boom! Lost a sale. This is why lead pages are important. A lead page would offer a customer some discount or a benefit and has to match the advertisement he clicked on. This increases your chances of conversion by 60%.
Advertising through google also pays off well. But it wouldn’t do anything for growing your Brand. The advertisement is mostly a need based requirement and its mostly text ads. So if someone is having a particular requirement, he would google it immediately. If he thinks that he can get an immediate solution by clicking your ad, there is a higher chance to click it. Its costlier than social media and is mostly need based. You need an expert to create your advertisement who is typically skilled in image and video editing with a creative mindset and you will need a digital marketing expert to run and optimize your advertisement campaigns through social media. Typically, most digital marketing companies offer this services as a package. It’s better to go with the ones that are genuine and is ready to offer you a free trial confidently.
Conclusion- For Brand Building and getting lots of repetitive customers, you should always go for Social Media Advertising and for typical need based advertisement – opt for Google Ads.
Step -5 -> Email Marketing
Email marketing is one of the best methods to ensure that your customers come back to you for more purchases. Remember we talked about lead pages that collects emails? These emails are categorized according to the customer’s typically need mindset. And later, with the click of a button, you can provide some offers or discounts as a loyalty for your customers. This method is still considered as the best one to retain customers.
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