Social Media is one place where that most of your prospects spends their free time in. You should never underestimate the power of marketing through social media such as Facebook, Instagram, Twitter, Snapchat or LinkedIn. The whole idea of marketing through social media is to increase the reach, build brand recognition, increase public trustworthiness and easily connect with the customers.
Here are few of the benefits that you can gain through social media for your business:
Increased Sales with Lower Marketing Cost
Social media helps your brand grow reach great heights, but slowly. The brand awareness in public is very important to grow sales. Unlike google ads which is best for need based lead generation, social media is something that increases your sales gradually but very effectively and in a cost effective manner.
Statistics show that the companies who spend heavily on google ads needs to continue spending the same or more money based on keyword competition which turns out to be basically – whoever has more money to bet gets rank 1. On the other hand, companies who use social media as their primary marketing tool needs to spend lower budget on marketing with increased sales growth as their brand presence becomes stronger.
When was the last time you saw google ads for Reebok or Nike? You see, they are the authority brands in their niche. They don’t need google ads anymore. They have created their brand presence and social media is something that really helps you to build your brand.
Creates Free Brand Ambassadors
Each time when you create a loyal customer, he or she automatically becomes your brand ambassador. This person who is happy with your product or service is most likely to recommend your service/product by sharing/linking/recommending your social media page to peer groups which is very powerful. After all its free!
Builds Relationships with Customers and Get Repeated Sales
You build an emotional relationship with your customer when they follow or like your page. The reason is whenever something is posted on your social media page, the user gets a notification. If the customer was happy about the past results, the most likely response by the customer would be to click on that notification to see the latest update. This gives a chance to make the customer be in touch with you always without getting in personal conversations. Imagine the power social media platforms give you to grow your business.
Provides Easy to Track Results
Unlike traditional marketing, social media marketing gives you the ability to see the data with compete transparency. You should always choose your marketing agency that gives you weekly reports. This is very crucial because, this gives you complete control over your marketing budget spent and the potential to optimize the marketing strategies.
