12X ROAS Unleashed: Transforming Pâtisserie Profits with Instagram Ads Magic.
The Challenge:
The client, a patisserie, faced a significant challenge with high cost per purchase on Facebook, compounded by their niche market of premium cakes. Their existing agency suggested expanding the radius for targeting, but even with a wider reach, the cost per sale remained unfavourable.
Furthermore, delivering cakes over longer distances posed challenges as they risked melting before reaching their destination. Given their specialization in freshly baked cakes, they were constrained to a small radius of 3-4 miles. Despite efforts, returns from social media marketing (SMM) were insufficient, prompting the need for increased sales.
Our Solution:
Leveraging the client’s substantial engagement on Instagram, we devised a multifaceted approach to address their challenges. Initially, we focused on refining targeting parameters, capitalizing on the audience with higher view rates. By meticulously analyzing through-play time, we honed in on the most receptive audience segments, even within a limited budget.
Optimization Statistics
With this valuable insight, we strategically allocated resources towards running purchase-centric ads to those who had shown genuine interest in the brand. Furthermore, we crafted tailored retargeting funnels, employing a variety of engaging video content to appeal to different pastry preferences.
The Result:
Through our concerted efforts, the client achieved a remarkable transformation in their online presence and sales performance.
Notably, our initiatives led to a substantial increase in conversion rates, while simultaneously driving down the cost of advertising on Facebook.
The brand emerged with a robust presence, resonating strongly with its target audience. Most significantly, the return on ad spend (ROAS) surged from a modest 2.2X to an outstanding 12X, marking a significant leap in profitability and market competitiveness. |
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